Lookbook.nu for assignment 3?

Lookbook.nu is used as a way for fashion inspiration. Anyone over the age of 13 can post pictures of themselves to share their personal style with the world. You take a picture of your outfit and you upload it to your profile. You can add a description of where you got your pieces of clothing. You gain exposure on the site through people liking your photos through Hype points which affects your Karma. The Karma system works as follow: average total number of hypes divided by the number of different looks. The higher your average, the better chance of people seeing you when you post a new look. Another key feature about Lookbook.nu is that you

After researching more into Lookbook.nu from other sites, I came across two blog posts that criticized the system and portrayal of people on the site. Abbe Diaz wrote on how new users will most likely will never see the day of light within this particular community. The system isn’t clear on the rules in terms of how many points you need in order to gain exposure. The fact that the site was an invite only system before will make the site inherently disadvantageous for those new comers.  Diaz attempted to break into the site but was never able to.

V from Grits and Glamour wrote on the lack of diversity on the site, or lets say, the lack of visibility of diversity on the site. I’m sure there are many different looking people on the site but since it’s moderated by the Karma system it makes it hard for anyone to be noticed. Also, the original intentions of the site was invite only meaning that there was a dictated ideal beauty from these people. It can be argued that the seniority on the site heavily influences what is being seen. V states, “The overwhelming majority of members in the Top and Leader sections are young, thin, white (Caucasian) women. Lots of hypes for lots of PYWTs—pretty, young, white, things.” If you go on the site for yourself, you’ll notice the trend.

I can’t help but think this would be a great social media site for a hack. What will I do, who knows? I’m still thinking about that.


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