Assignment 3

Mission Statement

Lookbook is the epitome of superficiality in a social media. With any type of social media, there’s the question of whether you are portraying yourself realistically. In other words, are you representing your identity in a truthful manner or is it an edited version that is an idealized version of who you want to be? Media already portrays a stereotypical idealized beauty and now Lookbook, as a social media, is following suit. I took this opportunity to hack the social media site by uploading various images that I have altered from human anatomy drawings. The images represent the absurdity of the social media but in general, our fascination with body and identity.

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Too see a closer look to the image uploaded in the first post, you can check out one of my blog posts. I rearranged the text in the diagram to reflect the criticism people have for one another – reflecting on the nature of looks and superficiality. My favourite alteration to the text is the one that points to the scrotum and says “Wrinkles!”. There’s a playfulness to this diagram if someone took the time to actually study it. The funny thing is, no one would take the time to actually look at the image on Lookbook because it doesn’t follow the criteria of what would gain hype. To have a better understanding of their rating system, I wrote about it here.

I had to wait 6 hours before I could upload another image. This meant I had to stagger my hacks. Which was fine because that allowed me to monitor the activity of each hack.

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Only my first and second hacks were taken down from Lookbook. They lasted a couple of days. The first two posts had descriptions that broke away from their traditional system where you tag a piece of clothing, name it, and link it to a website. Screen Shot 2013-02-13 at 12.55.03 PM

The third hack is a more conservative in the description but not in imagery. I don’t think it got taken down just yet because I’m thinking if there isn’t a human moderator to regulate initial posts. I think I managed to get pass their system because there is clothes in the pictures and there is a description for the polo as polo and it adds to their community of shirts.Perhaps the contribution to the community made the post pass any red flags.

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I did manage to get one hype for my last hack. That was more than I expected out of this whole thing. This assignment was more so just an exploration into Lookbook. I never really expected anything major to happen. It was more so fun for me to create the images and to see if I could invoke any reactions through comments from users. I knew that would be nearly impossible because it’s rare for new users to be seen at all within the Lookbook network. What I will cherish is that one anonymous hype. At least I have the satisfaction that at least one person saw my work.


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